Shahriyar (Shahi) Mohammadi - Product Designer & AI Enthusiast at Bumble
I'm Shahi—a product designer, lifelong learner, and the kind of curious1 that leads to rabbit holes , side projects, and too many tabs.
Based in Tehran, Sarajevo, Vienna, London.
I speak 5 languages2 but inside, it's mostly sticky notes, scattered thoughts, and the occasional brilliant metaphor.
When I'm not designing, I'm on a padel court3, in a tennis rally, or tweaking Claude prompts.
I've built a startup, mentored 100+ designers4, and helped shape experiences for 100M+ users at Bumble. Currently a staff product designer at Deel.
My favorite user journey? Jimmy McGill turning into Saul Goodman5.
Ask me about the latest Real Madrid match , AI tools 6, or the newest Lenny's podcast episode.
1. Currently looking at AI + Design.
2. Dream in English, curse in Bosnian.
3. Became obsessed after getting destroyed by a 16-year-old.
4.Mentoring through CareerFoundry. Cheering every "I got the job" message.
5. The masterclass in gradual character transformation.
6. Claude, Cursor, v0, Midjourney, Lovable — Usually hitting the token limit while chasing an idea.
Digital Garden
This is where my brain leaves breadcrumbs. Notes from books, stray thoughts, podcast moments—basically, the stuff I want to remember.
Blog
Insights on AI workflows, tools, and productivity techniques that transform how I work.

The illusion of productivity
I've been thinking about the tech industry lately. And why all of a sudden everyone is building.

My website is a vibe. I'm turning into a system
Eight months ago I built my website with Claude Code and vibes. It worked until I tried to scale it,

When measuring something destroys it
There is a pattern that appears everywhere once you know to look for it. In tech, in education, in social media, in AI, and in the way most of us run our own lives.
How I work with you
Ten years of product design, sharpened by AI. Three ways to work together, each built around a different kind of problem.
The decisions that matter most rarely have obvious answers. Product direction, team structure, design maturity, when to hire vs. automate. I help founders and design leads navigate these with clarity and confidence.
- Product direction and roadmap pressure-testing
- Design team structure and hiring strategy
- Design maturity and process coaching
Best for: Founders without a design background, design leads at Series A/B
A thinking partner for the hard calls
The decisions that matter most rarely have obvious answers. Product direction, team structure, design maturity, when to hire vs. automate. I help founders and design leads navigate these with clarity and confidence.
- Product direction and roadmap pressure-testing
- Design team structure and hiring strategy
- Design maturity and process coaching
Format
Monthly retainer or per-session
Best for
Founders without a design background, design leads at Series A/B
Let's talk
Speed is no longer the constraint.
Direction still is.
I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.